Changing the food and agriculture sector in the Netherlands is inevitable. Currently, climate change, the nitrogen crisis, and biodiversity loss are daily topics in the Dutch news. It is time to transition to a fair and sustainable food system. But how can we produce enough healthy food for current and future generations? How do we relate to nature and animals in a future food system? What will the future role of the farmer look like? Together with a wide variety of stakeholders we have been working on this transition for over a decade. Below we describe a few of the projects we worked on.
Femke de Boer
Ministerie van LNV
Our current food system is grounded in assumptions about the need for excessive availability of food and choices and elaborate choice which comes at considerable societal costs of inefficient resource use and tremendous levels of food loss and waste. Instead of increasing efficiency within the current food system by optimizing planning and logistics, the FETE project aims to support a transition towards a different system that can cope better with unpredictable dynamics in demand and supply. The FETE (from excess to enough) research team consists of Delft Design researchers and people from Wageningen University, Groningen University and several food companies such as Iglo, HAK and Hello Fresh. To gain insight into what such a future food system could look like, FETE collaborated with Reframing Studio. We envisioned a food system where consumers, retailers, and producers fulfill different roles to provide our society with enough food. A system that helps to increase our appreciation of food and encourages us to purchase less without compromising on food quality, variety, or convenience. And that embraces flexibility, regulates vitality, recognises the value of food, and optimises through learning.
Food Hub works to transition to a fair, diverse, and sustainable food system by creating thought-provoking food education, promoting future-proof perspectives, and collaborating with new and established parties across the sector. We support Food Hub in their education programmes such as the Boerenversneller, where we help farmers and their families to define future proof ambitions. And at the SFYN Academy as well as the Flevocampus we help young food professionals with finding their personal mission as part of the transition to a sustainable food system.
RVO (Netherlands Enterprise Agency) asked Reframing Studio to combine a selection of different future visions on sustainable agriculture and food into one shared vision. The debate around the future of our food system is however characterized by various opposites - nature versus agriculture, meat versus plant-based, intensive versus extensive, etcetera - and there is not one solution. A coherent future vision is about finding the right balance in an ongoing conversation. For that reason we designed a conversation starter that helps farmers, policy makers, entrepreneurs, nature conservationists, and other stakeholders to discuss how the use of land can be balanced sustainably.
Reframing Studio has been working on the future of our food system for over a decade. In this decade we had the honour to work with inspiring farmers, changemakers, researchers, policy makers, cows, and pigs.
Sustainable agriculture for RVO
Minke and Beatrijs designed a conversation starter to discuss the future of the Dutch food and agriculture system for RVO and explored how RVO can contribute to the transition to a sustainable food and agriculture system.
From excess to enough (FETE)
FETE collaborated with Reframing Studio to develop possible directions for the food system. We investigated how we can transition from having excess to having enough.
Femke and Sal worked on a shared perspective on biodiversity for the different departments of the government which brings people, planet, and profit together.
Arjen and Beatrijs collaborated with farmers Christian and Sanne to design their dairy farm. It became a resting point in the busy and hurried lives of local residents.
The future of bread
Lotte and Minke investigated the relation of consumers with their daily bread in order to come up with interventions to market a new type of bread.
Reframing Studio researched the future of manure from the perspective of the consumer. What role will manure play in their future lives?
Food Hub was founded
Joszi founded Foodhub together with Joris. Their aim is to guide the transition to a fair and sustainable food system. This started a long lasting collaboration. Up to today we continue to give yearly Reframing workshops for the Boerenversneller, the Rabo Foodtracks, and others.
Slow Food Youth Network
Beatrijs decided to join the Slow Food Youth Network and meets Joszi. The next edition Lotte and Emilie gave a Reframing Workshop at the Slow Food Academy - which became a yearly favourite workshop amongst Reframers.
Toys for pigs
Beatrijs graduated from the TU Delft with a thesis on toys for pigs. That same year she started at Reframing Studio and brought in a passion for food and agriculture.